It can feel overwhelming to start running email campaigns, but it doesn’t have to.

I dove into the strategies and tactics of email marketing on a call with my brother-in-law who runs a 7 figure SWAG company.

We discussed:

• How to use the Know, Like, Trust (KLT) framework
• How to start sending emails quickly (Don’t overthink it!)
• Coming up with and organizing ideas
• Getting the most out of your content
• Finding a workflow that works for you and your business