It can feel overwhelming to start running email campaigns, but it doesn’t have to.

I dove into the strategies and tactics of email marketing on a call with my brother-in-law who runs a 7 figure SWAG company.

We discussed:

  • How to use the Know, Like, Trust (KLT) framework
  • How to start sending emails quickly (Don’t overthink it!)
  • Coming up with and organizing ideas
  • Getting the most out of your content
  • Finding a workflow that works for you and your business
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